Content Marketing Platform
The simple fact is that consumers trust other consumers more than they trust brands and as a result, user generated content has taken the marketing world by storm. The issue is that good content is hard to make and finding good user generated content is quite a manual task.
As a solution to this problem, we created a digital product called Aggreg8, which automatically searches out and collects brand related user generated content from across the internet and displays in a curated feed controlled by the brand.
This blew up big in 2016/17, with Aggreg8 most notably being used infront of over 200k people at ANZ stadium for the Ansenal in Sydney football games and also by Sydney Olympic Park for the Adele concert, to a similar number of people.
I lead the team that developed the product from inception to where it is today.
Product Lead, Creative Director