Wild Bush Luxury

Discover Arkaba
Agency: Circul8

OVERVIEW

We launched the ‘Discover Arkaba’ campaign which aimed to engage affluent, domestic & international travellers with the message that “Wild Bush Luxury offers a truly unique Australian wildlife experience that cannot be found anywhere else in the world.”

The campaign created experiences that encompassed the luxurious multi-sensory encounters that a visitor can only have on a holiday with Wild Bush Luxury. Visitors to the campaign site were invited to go on a journey to discover their own “Wild Bush Story” – a personalised journey that they could win.

- Arkaba had its best year in history and saw 54% growth.

- Followers on Wild Bush Luxury’s Facebook page increased by 67%.

- 44% of entrants opted-in to campaign partners email database (Taylors Wine)

- Art direction and visual branding established for future Wild Bush Luxury marketing material.





MY ROLE

Creative Director