Japan National Tourism Org
We were tasked with the rebuild of the official Japanese Tourism website for the Australian market. Japan’s brand positioning is “Endless Discovery” so we took this as inspiration to feed through all of the elements within the page, beginning with an endless side scrolling content grid under the hero shot and a dynamic content grid of user generated content at the bottom of the page.
As part of this project, we also rewrote all of the content across the website.
Creative Direction, Strategy, UX and UI